Reaper Chilli Jam

Product Packaging

Packaging ideas for a conceptual brand of hot chilli jam. Aiming to bring a vivid sense of fun and flavour to the brand, I took inspiration from popular energy drink packaging that utilises loud colours and bold graphics.

The label is made up of a suite of graphics and illustrations that work together to create the 'sticker-bomb' style packaging.

This includes a skull-shaped pepper, the numbers 1641 - a reference the heat level of a Carolina Reaper pepper - and kanji symbols for 'spicy'.

Got an idea?

Looking for a unique illustration, eye-catching branding, or something completely different?