Reaper Chilli Jam

Product Packaging

Packaging and advertising for the conceptual brand of chilli jam; Reaper.
Bringing a vivid sense of fun and flavour to a brand full of energy, utilising loud colours and bold graphics.

The label is made up of a suite of graphics and illustrations that work together to create the 'sticker-bomb' style packaging.

This includes a skull-shaped pepper, the numbers 1641 - a reference the heat level of a Carolina Reaper pepper - and kanji symbols for 'spicy'.

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