The 30 year brand was in need of freshening up - to modernise the look and feel, giving it a warmer and friendlier appeal, while not taking away from it's rich and established background.
The new logo feels bold and clean, while still maintaining uniqueness and a nod to the previous logo.
The new extensive colour palette reflects the 24 hour cycle of the Elonex advertising network, giving a full spectrum of colours from dawn to day, evening to night.
These colours mix and match to create gradients that work as great visual elements to the identity, bringing vibrancy and energy to the brand.
Looking for a unique illustration, eye-catching branding, or something completely different?
